Former 49’ers quarterback Colin Kaepernick, who is suing NFL owners for colluding to keep him out of the league, is one of the faces of a new Nike campaign meant to commemorate the 30th anniversary of the brand’s iconic “Just Do It” motto.
The new ad, which Kaepernick shared on social media Monday afternoon, features the message: “Believe in something. Even if it means sacrificing everything.”
“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN.
Other athletes in the Just Do It campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James.
“We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes,” Fisanotti said.