Building on their relationship as the naming rights sponsor of Levi’s Stadium, Levi’s has added 49ers superstar tight end Vernon Davis to their family of ambassadors as a way to further connect with athletes and sports fans.
Davis is known for his personal style and will help Levi’s introduce their newest denim line, the recently launched 541 Athletic Fit. The 541 was designed for and inspired by athletically built guys like Davis and offers a more room in the seat and thighs that remains true to the Levi’s aesthetic of a slimmer look and classic five pocket style. Davis will appear on displays in Levi’s stores, participate in fan engagement activations and be the focus of a national media campaign. In addition to the 541, Davis will provide personal insights on some of Levis’ more iconic pieces and the style and fit preferences of the athletically-built.
“My personal style has always been something that I take pride in, and my collaboration with the Levi’s brand is no exception,” said Davis. “The Levi’s brand and I share a commitment to excellence through hard work, integrity and humility. We’re going to do great work together.”
The 541 fit jeans are available now in five finishes at US Levi’s stores and on Levi.com.