Santa Clara officials on Friday said the 49ers will begin selling commemorative bricks that will be installed throughout the $1.2 billion stadium, set to open in 2014, Mike Rosenberg of the San Jose Mercury News reports. Fans can inscribe their names and messages on the bricks.
The bricks are expected to go on sale on March 1. They will cost $175, $325 or $375, depending on size and the length of inscription on the brick. The yearlong sales campaign is expected to raise $2.5 million to $3 million, with the proceeds going toward funding construction of the stadium.
The bricks come with an extra replica for fans to keep — and display cases with laser-engraved 49ers logos can be bought for another $54.95 or $69.95, depending on size.
Some fans of other U.S. sports teams have seen the bricks as a good gift idea or way to signify their allegiance to their team, though others dismiss them as a ploy for their teams to gouge more money from fans.
Similar programs are in place at AT&T Park in San Francisco, Cowboys Stadium in Texas, Staples Center in Los Angeles and Citi Field in New York, among others.