If lifeguarding at the community pool or working indoors at the local mall this summer doesn’t appeal to you – but earning $50,000 and becoming an overnight celebrity road tripping with your best friend does – then grab your camera and prepare a one-minute video application for the Gillette® Fusion® ProGlide™ “Ultimate Summer Job” contest.
Gillette is searching for two passionate and charismatic individuals to crisscross the continent this summer to visit some of the coolest places and events, turning guys who are “skeptics” about the new Gillette Fusion ProGlide razor and Gillette Fusion ProSeries™ skin care products into “believers.”
It’s no secret that today’s economy has made the job market one of the most challenging in recent history – for both college students and those with experience in their chosen fields – so the odds of finding a satisfying summer job are looking slim for many. While only 45 percent of those surveyed by The Conference Board are satisfied with their current jobs, Gillette Fusion ProGlide’s “Ultimate Summer Job” Contest offers a once-in-a-lifetime experience for those looking to add adventure to their resume while padding their savings accounts, with the possibility of becoming a YouTube celebrity along the way.
Interested applicants are invited to submit a video application to www.ProGlideSummerJob.com that showcases their creativity, magnetism and ability to share with guys the benefits of Gillette’s new Fusion ProGlide razor and how it turns shaving into gliding. Winners will be awarded an opportunity of a lifetime by a panel of celebrity judges during a June 15, 2010, professional sport-style “draft” event in New York City.
“We’ve already seen that the surest way to turn guys into ‘believers’ of our new Gillette Fusion ProGlide razor is simply by having them try it,” said Eugene Barbato, Marketing Director, P&G Male Grooming. “Our ‘Ultimate Summer Job’ contest will give two lucky individuals the opportunity to put their power of persuasion to the test to encourage as many guys as possible to try Gillette Fusion ProGlide for themselves.”
The two lucky contest winners will act as Gillette Fusion ProGlide Ambassadors and travel across North America from July 1 – August 15, 2010, in a custom Fusion ProGlide van, appearing at major sporting and entertainment events, meeting sports stars and local celebrities and appearing on nationally syndicated talk-shows. The winners will gain behind-the-scenes access while spreading the word about the new razor. Their one-of-a-kind experience will be captured on YouTube and in a lively blog with photography, video and interactive features.
How to Enter
Starting today and for a very limited time only, teams of two – men or women, age 21-34 – are invited to upload a one-minute video demonstrating why they should be selected for Gillette Fusion ProGlide’s “Ultimate Summer Job.” Video submissions must feature both entrants and showcase the applicants’ passion for Gillette, interest in the job, charisma and sincerity. The contest entry deadline is May 31, 2010, at 11:59 p.m. EDT and finalists will be notified by June 7, 2010. Finalists will travel to New York City to attend the Grand Prize event, where the Grand Prize duo will be announced on June 15, 2010. For full contest rules and information, and to enter, visit www.ProGlideSummerJob.com.
Gillette’s Most Comfortable Shaving Experience
The new Gillette Fusion ProGlide razor, available in manual and power, and Gillette Fusion ProGlide Series grooming products deliver Gillette’s most comfortable shaving experience, and represent the Company’s response to the millions of men who regularly experience discomfort and irritation during and after their shave. The combined engineering, chemistry, and skin science resources of Gillette, which introduced the first modern razor more than 100 years ago, and P&G, which introduced skin care products more than 50 years ago, have yielded the advanced Gillette Fusion ProGlide and Gillette Fusion ProSeries products. Rigorous testing protocols that included more than 30,000 men and involved precise measurement instrumentation identical to that used in the aerospace, semiconductor and medical imaging fields, have conclusively demonstrated Gillette Fusion ProGlide’s performance superiority.
Gillette Fusion ProGlide and Gillette Fusion ProSeries will be available in a broad range of traditional and online retail outlets in North America beginning on June 6, 2010.